Men And Women s Women - 1284 Words

Typical, typical, typical - the word stated previously has become almost synonymous with United State culture. Typical has become a â€Å"typical† word and certainly has become a harsh and heavy one in today’s society and culture. We use typical objects and devices, we do typical activities, and we watch typical phenomena. Our society today seems to lack creativity and is stuck in a rut of sameness and stereotypes. Steven Craig writes, in his published essay Men’s Men and Women’s Women, about exactly how and why American culture has become â€Å"typical† in regards to the television commercial industry. He brings to light the gender roles and stereotypes these commercials are promoting and the new American culture they are fostering. Craig’s main purpose is to highlight the conundrums seen on an American’s television, more specifically commercials, as they promote trite gender roles and are â€Å"created to appeal, respectively, to ma le and female consumers† (Craig 182). Craig is concise with his argument and addresses his audience directly. Craig’s tone is critical yet contemplative at the same time. Craig is able to appeal to an audience because he is able to relate to an important part of American culture: television. With his tone, a reader is able to feel more relaxed as there is not a certain â€Å"call to action† produced by Craig. Craig even begins his essay by talking about beer, for example, â€Å"Men and women both drink beer. But you wouldn’t guess that from the television ads that pitchShow MoreRelatedAnalysis Of Men s Men And Women s Women By Steve Craig883 Words   |  4 Pagesrace, along with certain gender groups. Pop culture has influenced minority groups and shed light on women s rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, â€Å"Men’s Men and Women’s Women† he speaks on four particular TV ads directed towards male and female audiences. Interestingly enoughRead MoreAnalysis Of Men s Men And Women s Women By Steve Craig866 Words   |  4 Pagessometimes even a certain gender. Pop culture has influenced the minority groups and shed light to women s rights or so it was thought. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, â€Å"Men’s Men and Women’s Women† he speaks on four particular TV ads directed towards a particular gender. What is interesting isRead MoreWomen s Equality Between Men And Women990 Words   |  4 PagesWomen in the Workforce Equality between men and women has been a topic for discussion. Women inequality in the workforce has been a debate for many years. Tons of research has been conducted trying to find out why women get paid less than men in the workforce. The Equal Pay Act was created in 1963 that aimed to abolish wage disparity between genders. However, it can be seen that women are still paid less. Women are paid less than men because of the careers that they choose and their family responsibilitiesRead MoreMen And Women s Basketball Essay1448 Words   |  6 PagesAlthough men and women’s basketball are closer to being equal than softball and baseball, the leagues are still separate. America has a women’s league and a men’s league and never the two shall meet. A woman is not allowed in the NBA since she has the WNBA. The separation is strong, obvious, and seemingly permanent. Like basketball, they created softball to play indoors during the winter. The game earned the name soft ball and due to its easier properties was often â€Å"regarded as baseball’s stepchild†Read MoreThe Roles Of Men And Women In The 1930s1103 Words   |  5 Pages In the 1930 s, the roles of men and women varied greatly. From the workplace to the home, the expectancies were different. Their behaviors were night and day. The views of both genders were also very different. Life in the 1930s Most of the women who did have jobs were in working in factories or other low paying jobs. They also had to get a full education just to be equal with a man who only graduated from elementary school. Women could do the same job as a man and work just as hard but wouldRead MoreAnalysis Of Men s Men And Women s Women And Real Beauty Backlash 948 Words   |  4 Pagesworks behind the scenes to reinforce traditional social values. In the articles â€Å"Men’s Men and Women’s Women† and â€Å"Dove’s ‘Real Beauty’ Backlash,† the authors agree with Lisa Shaffer’s idea of the media’s regressive intentions, and support their claim by providing analysis of varies commercials that underline traditional social values. Authors Steve Craig and Jennifer L. Pozner focus on the roles proposed on women according to popular commercials, and their effects on society as a whole. In sociologyRead MoreBlack Men And Women s Rights1786 Words   |  8 PagesYes, all lives matter, however, a pattern of black men and women have been murdered by police brutality; therefore, we need to concentrate on preserving black lives at this moment. At this very moment, in the United States, there have been destructive riots and peaceful protest from all races but mostly African Americans because we continue to witness black men and women die from police brutality without justice being served. A British based newspaper called The Guardian started a project knownRead MoreMen And Women s Sexual Desire1431 Words   |  6 PagesAre men and women’s sexual desire the same as we get older or is it just a myth that a women’s desire decreases as we get older? It has been my experience that conversations with other w omen tend to always lead into when we â€Å"had† to have sex last. Most of the women I talk to about this topic do not enjoy sex as much as they once used to. The significant other seems to want to have sex much more than the female does. I understand this does not include everyone. One of my goals for this classRead MoreMen And Women : A Woman s Friendliness As A Sexual Attraction Than Women2416 Words   |  10 Pagesbetter. Men view a woman’s friendliness as a sexual attraction than women. Males are more likely to perceive interactions in sexual terms than female. As a result, this can affect how men view women in sports. Studies confirm that females are physically different than men. However, that does not mean that women will not respond different than men in sports activities. Commentators talk about athletes and when they speak of men they talk about their strength. When commentators talk about women theyRead MoreWomen s Rights On Equal Basis With Men1505 Words   |  7 PagesIf we can remove all the inequities and put women on equal basis with men, we recognize that we can reveal human potential very drastically. This is simply achieved by allowing women the same access and capabilities as men. We are so much closer to achieving equality between men and women than we have ever been before. I believe after the women’s suffrage in the early 1920’s, most women were recognized in politics. Women put themselves in positions of power; they presented themselves with power

Reading Entertainment and Brain Exercise Essay - 622 Words

Reading: Entertainment and Brain Exercise Sitting down to your favorite romance or murder mystery novel does more for you then entertain. Enjoying the best chapter helps with brain connectivity, focus, and language comprehension. Reading anything helps your brain in some way. Whether you are just skimming or are super engaged in the book, your mind is working to improve. Getting involved in a good book can be better for you then you think. Finding something that peaks your interest can be difficult but it serves a good purpose in the end. â€Å"Heightened connectivity in other parts of the brain suggested that readers may experience â€Å"embodied semantics,† a process in which brain connectivity during a thought-about action†¦show more content†¦Reading anything, at any level of concentration can help with focus. Whether you are skimming an informational article or indulging in a nail biting novel, connections in the brain are made that signal focus. Reading can hav e a small impact on ADD (attention deficit disorder). So not only does reading help you concentrate it also helps overcome a life challenge. Reading gives your brain many benefits but one that has not been mentioned so far is the sheer enjoyment of reading. Having a bad day? Pick up a book and get lost in it. Reading a good book can always boost your mood. â€Å"What makes us happy? A recent Harvard study tracked people throughout the day to answer just that question. Here’s roughly how these activities rated on a scale of 1 to 100, where 100 is happiest. Sex:90, exercising:77, talking:75, Listening to music:73, reading:66, doing housework:64, using home computer:63.† (Health, pg.112). This study proves that reading is in the top five mood boosters. If you are a happier person, you are more fun to be around. Reading is a good way to relax and calm down. â€Å"And a 2009 study found that reading for just six minutes can reduce stress levels up to 68%†(www.buzzfee d.com)Whether it is a romance novel, a math book, a murder mystery, suspense, thriller. They help take your mind off of the world around you. Books may be just a combination of twenty-six letters but if youShow MoreRelatedEverything Bad Is Good for You (Essay)1660 Words   |  7 PagesThe Innovation of Educational Tools Playing video games and watching TV shows are beneficial types of popular culture. Conventional wisdom would argue that new media is a bad influence and that the only way to be intelligent is by reading. In the book Everything Bad is Good For You, author Steven Johnson, argues that even though our popular culture seems to get dumber, it is actually getting smarter. Johnson proves his arguments by comparing and explaining the benefits of the complexity of modernRead MoreTechnology Has Exceeded Our Humanity1511 Words   |  7 Pagesin motion and so is the human race. From the beginning of our history and even our prehistory, the human race has evolved and changed the world they had been given. All they had was the greatest weapon they could find; their minds. Each individual brain cell worked hard to make a civilization that could expand and improve for generations to come. Sadly, as civilization flourished, more and more technology was developed and integrated into our daily lives.T echnology is not a bad thing, but it has takenRead MoreShitty First Draft Essay885 Words   |  4 PagesSynthesis Shitty First Draft a novel written by a woman named Anne Lamott is an educational novel that talked about her life experience in writing her novels. In Free Writing Exercises written by Peter Elbow, he explains that everyone limits themselves in writing because they are constantly editing their work. In the Pleasures of Reading written by Rebecca Mead it talks about how people read to impress themselves. When I was younger, I loved to read because the stories kept me entertained when I was boredRead MoreThe Effects Of Music On Our Lives1287 Words   |  6 PagesMusic is part of most of our everyday lives. Adults and Children value music for entertainment purposes, though many of us may not consider what it has to offer us beyond this use. From very early on, children learn nursery rhymes and explore the world of rhythm using pots and pans and wooden spoons. Many individuals acknowledge the importance of music in our lives for enrichment and culture. Research is beginning to uncover the far reaching benefits of music, not just for enjoyment, but also forRead MoreEntertainment Media And Its Effects On Society Essay1363 Words   |  6 PagesEntertainment Media Takes Over Entertainment media was designed to be used for fun on people’s free times, but has become harmfully addicting and has started to negatively impact the society. This has become a problem with the vast majority of people, most common in teens, due to the evolution of technology. Technology can be used in many different ways, such as communication, entertainment, education, etc. Over the years, entertainment has gone from an entertaining experience to becoming harmfullyRead MoreThe Negative Effects Of Television1297 Words   |  6 PagesTelevision has been a means of entertainment, a way to learn new things, a means in which people can explore the world, and learn about other cultures for many years. Children watch television approximately three to four hours a day on average. By their teenage years, they will have watched more television than their time spent in school. The content watched and the excessive time spent in front a TV during early childhood can prove to have neg ative effects later in their lives. There has to be aRead MoreReading Is An Activity That Has Been Around For Many Years1359 Words   |  6 PagesReading is an activity that has been around for many years. Stories have been told, important information has been scattered between the pages of oftentimes gigantic books. Libraries everywhere are filled with the latest releases; people just seem to love to read. Reading has been an integral part of humanity for as long as it has and continues to be ingrained within. There are numerous reasons why someone might choose to open a book or search the web for content and get lost amongst the words, reasonsRead MoreIntroduction: What is the tv game , Why Tes : We all have different definitions of TV games, the800 Words   |  4 PagesWhy Tes : We all have different definitions of TV games, the majority believes that games are a variety entertainment , it also usually considered to be time expelled or recreational interest. People play video games for the same reason people do almost anything . You play video games because it is natural human tendency , to try to occupy the time relaxing or fun activities. The way the brain works , it makes us want to engage in some form of adventurous or story -like activity . UnfortunatelyRead MoreEssay Television and Its Impacts on Society 1171 Words   |  5 Pagesfor entertainment. One major proponent of the view that watching television is beneficial is technology writer Steven Johnson. In a 2005 New York Times Magazine article, he praises the progress the television industry has made in recent decades. His basic argument is that as opposed to programming roughly 20 years ago, one must now be an active participant when watching TV shows. Referring to the show 24 as an example of such a phenomenon, Johnson says that â€Å"to keep up with entertainment likeRead MoreVideo Games And Its Effect On Society1525 Words   |  7 Pageswould be wrong; the first computer, Nimrod, built in 1951, played a strategy game called Nim...although this game was merely played to demonstrate Nimrod’s processing power. (Brookhaven National Laboratory). However, the first video game built for entertainment purposes was Tennis for Two, invented by William Higinbotham in 1958-59. â€Å"It might liven up the place to have a game that people could play, and which would conve y the message that our scientific endeavors have relevance for society† (Higinbotham)

Principal of Financial Markets Crucial Investment Decisions

Question: Describe about the Principal of Financial Markets for Crucial Investment Decisions . Answer: Introduction It is most important to evaluate the economical environment of the undertaken companies in order to make important investment decisions. The fundamental analysis is most crucial as it provide the macro as well as micro environment of the companies, which help in detecting the factors that influence the performance of the company or the performance of the share of the company (Connor, Goldberg and Korajczyk, 2010). There are several factors that influence the performance of the company the external or macro factors are the interest rate parity, fluctuation of FX rate, the political as well as legal condition of the country, where the companies performing their major business activities etc. The micro factors are internal factors, which are financial strength, management skill, emplacement strength etc (Edmonds, 2007). These entire factors play important role in the overall performance of the company. The fundamental analysis provides important knowledge and information about the compa nies that help in predicting the future performance of the company. For this particular assignment there are two eminent companies subsequently Virgin, Qantas has been undertaken, and the report will be proceeding by analyzing and comparing the financial performance of the two companies (O'Regan, 2001). Top-Down Analysis The top-down analysis of the Qantas Airways is seemed to be providing analysis with the financial analysis with the creation of earnings for the appropriate industry analysis. The financial analysis is seemed to be conducted with slowing down the Australian economy. It thereby helps in the increment of inflation rates of Australia and also the elasticity is judged on the basis of the supplies. Foundation consists of the Qantas linked with the Imperial Airways (Breyer et al., 2013). The Qantas employs approximately 35000 staff across the network that spans the destinations that includes Australia, Africa, America and the UK and Europe. The company expands in a rapid manner with the creation of appropriate administration in the Australia. The Qantas Airplane fly abroad with the creation of rapid development and thereby the initial journey started from Brisbane to Singapore which becomes the 1st flight. Later on the privatization of company takes place with considering the overcapacity of the organization. The strong requirement is seemed to be considered in the case of the utmost capacity and thereby the serious time affecting the aviation of the business. The breakdown drift is seemed to be taking place with pointing the economical point to point journey (Burgelman, Maidique and Wheelwright, 2001). Qantas airways determine the full-scale distribution of the network groups with considering the views with creating global geographic distribution of the network. Alliance members are seemed to be established in the way with creating more values for enlisting the variety of the services and the products provided. A frequency in the group is maintained in order to gain stability in the airline with the creation of appropriate external market. Top down analysis of an industry is important as it plays vital role in evaluating the potentiality of the undertaken companies thus help in taking efficient decision for the further investment to the investors. A trader use top d own analysis as it provides the overall picture of the economy as well as afterwards breaking down the factors as per the requirement of the investment (Dobson, Starkey and Richards, 2004). The method of top down analysis associates with a big picture initially and after that it examines the details of the scenarios and the small components of the big pictures. At first, evaluating the big picture like the macroeconomic trends, an investor can begin lessening potentials firms to analyze. Top down analysis may be performed by the traders, who invest money in share and equity as a part of the trading system and it is a part of the technical analysis. It is important to analysis the daily chart along with the weekly chart in order to decide the long term trend with strong support as well as resistance level (Kapferer, 2008). The next task is to smaller time frame chart in order to decide the point of a good entry into the market with the respective share or equity. In order to perform a top down analysis there are two important companies Virgin and Qantas undertaken. The virgin Australia airways provides the chief rate of the transportation system with the consideration of lowering the price rates and thereby it also helps in considering the reviews which helps in connecting the checked baggages with providing the carry on facility of the baggage. With the consideration of the business of virgin Australia, the routes are seemed to be included with appropriate mapping process and thereby the Angeles route is also followed by the organization which becomes the first route for virgin Airways (Laurenz, 2010). The probable consideration that is made represents the appropriate customer satisfaction with the creation of luxury and comfort. This thereby helps in the creation of enhancement for the company and will thereby helps in bringing flourishment in the country. Henceforth the satisfaction also helps in creating satisfaction with thereby helps in creating customer attraction and also forms the appropriate bonding between the company (Marc et al., 2 007). The current interest rate is seem to be lowered in the case of Qantas airways and thereby it also helps in the weakening the global demand. This in case also helps in the creation of the compensation claims which seems to be reduced to 1.5 % in the case of Qantas Airways and thereby it helps in considering the process improvements are essential for stabilizing the company. It thereby also helps in the enhancement of the economic conditions and thereby it helps in focusing on the materials of the factors considered. It also focuses on the drastic changes that are adapted by the company in the context of the economic conditions and henceforth the overview is represented (Scholz and Zentes, 2006). The contravention is creation with the consideration of the claims that are made for the virgin airways which seems to b receiving profit from the economic conditions and thereby it also helps in representing the earning loss for the company. With the consideration of the present review of the considerations, the performance of the Qantas airways seems to be in a stabilized condition than the virgin airways and thereby the considerations helps in recovering the wide body with enlarging the global demand. Bottom Up analysis The financial statement of a company shows the financial performance and actual value of a company in an accounting period. The financial ratios are calculated with the help of financial statements. The financial ratios are considered as one of the most useful indictor of the performance as well as financial position of the company (Berk and DeMarzo, 2007). The financial ratios of Qantas airways and Virgin Australia will help to determine and evaluate the financial performance of the companies. The profitability ratio helps to determine the profit margin of the company, liquidity ratio helps to determine the debt level of the company and efficiency ratio helps to determine the operational efficiency of the company. Income statement The income statement helps to determine and analyse the financial position of the company from the year 2014 to 2016. It helps to determine and evaluate the profit, expense, revenue earned by the company over the period (Helbk, Lindest and McLellan, 2010). QANTAS AIRWAYS LTD (QUBSF) CashFlowFlag INCOME STATEMENT Fiscal year ends in June. AUD in millions except per share data. 2014-06 2015-06 2016-06 Revenue 15155 15532 15784 Cost of revenue 7603 7143 6612 Gross profit 7552 8389 9172 Operating expenses Sales, General and administrative 4929 4779 5255 Other operating expenses 6592 2846 2690 Total operating expenses 11521 7625 7945 Operating income -3969 764 1227 Interest Expense 286 349 284 Other income (expense) 279 374 481 Income before income taxes -3976 789 1424 Provision for income taxes -1133 229 395 Net income from continuing ops -2843 560 1029 Other -3 Net income -2843 557 1029 Net income available to common shareholders -2843 557 1029 Earnings per share Basic -1.37 0.27 0.49 Diluted -1.37 0.27 0.49 Weighted average shares outstanding Basic 2062 2059 2062 Diluted 2062 2059 2062 EBITDA -2268 2234 2932 Analysis The net income of Qantas Airways has increased from the year 2014 to 2016 shoeing positive results of the company (Holton, 2012). The net profit margin has also increased which is beneficial for the shareholders. VIRGIN AUSTRALIA HOLDINGS LTD (VAH) CashFlowFlag INCOME STATEMENT Fiscal year ends in June. AUD in millions except per share data. 2014-06 2015-06 2016-06 Revenue 4303 4706 4986 Cost of revenue 1209 1192 1019 Gross profit 3094 3514 3967 Operating expenses Sales, General and administrative 1372 1482 1566 Other operating expenses 2104 2146 2693 Total operating expenses 3476 3628 4259 Operating income -381 -113 -292 Interest Expense 120 133 181 Other income (expense) 17 83 47 Income before income taxes -484 -163 -427 Provision for income taxes -128 -70 -202 Net income from continuing ops -356 -94 -225 Other -17 -36 Net income -356 -111 -261 Net income available to common shareholders -356 -111 -261 Earnings per share Basic -0.11 -0.03 -0.07 Diluted -0.11 -0.03 -0.07 Weighted average shares outstanding Basic 3107 3515 3526 Diluted 3107 3515 3526 EBITDA -97 245 37 Analysis: The net income Virgin Australia has decreased from the year 2014 to 2016 showing negative results for the company. The net income has decreased which means the performance of the company has also decreased from the year 2014 to 2016 (Horngren, 2013). Financial Ratios Profitability Ratios The profitability ratios help to measure the ability of the company to generate earnings in comparison to its costs and expense during a specific period of time. The profitability ratio of Qantas Airways and Virgin Australia will help to show the profitability of the company (Kew and Watson, 2012). Qantas Airways Profitability 2014-06 2015-06 2016-06 Tax Rate % 29.02 27.74 Net Margin % -18.76 3.59 6.52 Asset Turnover (Average) 0.81 0.89 0.92 Return on Assets % -15.16 3.2 6.01 Financial Leverage (Average) 6.05 5.09 5.13 Return on Equity % -64.53 17.67 30.73 Return on Invested Capital % -25.24 8.07 13.87 Interest Coverage -12.9 3.26 6.01 Analysis: Net profit margin is the revenue amount remaining after all interest, taxes, preferred stock dividend and operating expenses. The net margin of Qantas Airways has increased from the year 2014 to 2016. The net margin of the company was -18.76% in the year 2014, 3.59% in the year 2015 and 6.52 in the year 2016. The profit margin has increased over the period. The asset turnover of the company has also increased from 0.81 to 0.92 from the year 2014 to 2016. The return on assets of the company has also increased from -15.16 to 6.01 from the year 2014 to 2016 (Kieso, Weygandt and Warfield, 2007). Therefore, it shows that the company is efficiently utilizing its assets. The return on equity has increased from -64.53 to 30.73 from the year 2014 to 2016. The company is generating maximum returns from the investment amount of the shareholders. The return on invested capital has increased from -25.24 to 13.87. Therefore, overall the financial performance of the company has increased from the 2 014 to 2016 which shows positive results for the company. Virgin Australia Profitability 2014-06 2015-06 2016-06 Tax Rate % Net Margin % -8.26 -2.35 -5.23 Asset Turnover (Average) 0.95 0.9 0.84 Return on Assets % -7.81 -2.12 -4.41 Financial Leverage (Average) 4.46 5.37 6.63 Return on Equity % -34.06 -10.43 -26.24 Return on Invested Capital % -9.36 -1.33 -2.36 Interest Coverage -3.04 -0.23 -1.36 Analysis: The net margin of Virgin Australia has decreased and shows negative result from -8.26 to -5.23 from the year 2014 to 2016. The profitability of the company has decreased from the year 2014 to 2016. The asset turnover of the company has decreased from 0.95 to 0.84 and return on assets also shows negative results (Kieso, Weygandt and Warfield, 2010). Therefore, the company is not efficiently utilizing its assets. The return on equity and return on invested capital of the company has decreased from the year 2014 to 2016 showing negative result of the company. Therefore, overall the performance of the company has decreased from the year 2014 to 2016. Liquidity Ratios The liquidity ratios help to determine and evaluate the debt level of the company and ability of the companies to pay off its obligations. Therefore, it helps to measures the ability of the company to pay both long term and short term obligations (Libby, Libby and Short, 2014). Qantas Airways Liquidity/Financial Health 2014-06 2015-06 2016-06 Current Ratio 0.66 0.68 0.49 Quick Ratio 0.58 0.6 0.43 Financial Leverage 6.05 5.09 5.13 Debt/Equity 1.84 1.39 1.36 Analysis: Current ratio helps to measure the ability of the company to pay off its debts or obligations. The current ratio of Qantas Airways has decreased from 0.66 to 0.49 from the year 2014 to 2016. Therefore, it is not good for the company as because the value is below one. The current ratio has decreased which shows that it is difficult for the company to pay off its obligations. The quick ratio has also decreased over the period (Moles, 2011). The debt equity ratio has decreased from 1.84 to 1.36 which means debt level of the company has decreased from the year 2014 to 2016. The liquidity ratios show the debt level has increased over the period. Liquidity/Financial Health 2014-06 2015-06 2016-06 Current Ratio 0.64 0.69 0.62 Quick Ratio Financial Leverage 4.46 5.37 6.63 Debt/Equity 1.52 2.16 2.33 Analysis: The current ratio of Virgin Australia has decreased from 0.64 to 0.62 from the year 2014 to 2016. The current ratio is below one which means that it is difficult for the company to pay off its obligations (Smart, Megginson and Gitman, 2007). The debt equity ratio and financial leverage of the company has also increased from the year 2014 to 2015. Therefore, liquidity ratio shows that the debt level of the company has increased. Efficiency Ratios Qantas Airways Key Ratios - Efficiency Ratios Efficiency 2014-06 2015-06 2016-06 Days Sales Outstanding 31.7 25.32 20.28 Days Inventory 16.35 16.33 18.16 Payables Period 30.44 29.71 69.99 Cash Conversion Cycle 17.61 11.93 -31.55 Receivables Turnover 11.52 14.41 18 Inventory Turnover 22.33 22.36 20.1 Fixed Assets Turnover 1.25 1.46 1.41 Asset Turnover 0.81 0.89 0.92 Analysis The days sales outstanding of the company have decreased from 31.7 to 20.28 and the days inventory has increased from 16.35 to 18.16. It shows that the company is collecting its debt amount efficiently. The payable period has decreased from 17.61 to -31.55 from the year 2014 to 2016. The company is paying late to its suppliers. The receivable turnover ratios show the effectiveness of the company in collecting the debt amounts (Spiceland, 2009). The receivable turnover of the company has increased which shows that the company is efficient in collecting debt amount. The receivable turnover has increased from 11.52 to 18 from the year 2014 to 2016. The inventory turnover has decreased from 22.33 to 20.1 from the year 2014 to 2016. Virgin Australia Key Ratios - Efficiency Ratios Efficiency 2014-06 2015-06 2016-06 Days Sales Outstanding 17.52 17.8 19.98 Days Inventory 9.95 11.82 14.94 Payables Period 179.81 200.42 250.28 Cash Conversion Cycle -152.34 -170.8 -215.37 Receivables Turnover 20.83 20.51 18.27 Inventory Turnover 36.68 30.87 24.43 Fixed Assets Turnover 1.51 1.63 1.67 Asset Turnover 0.95 0.9 0.84 Analysis: The days sales outstanding of Virgin Australia have increased from 17.52 to 19.98 from the year 2014 to 2016. It shows that the company is not efficient in collecting its debt amount. The payable period has increased from 179.81 to 250.28 from the year 2014 to 2016. The receivable turnover has decreased from 20.83 to 18.27 from the year 2014 to 2016 (Wolf, 2008). It shows that the company is not efficient on managing its assets. Summary The report consist of top down analysis of the undertaken companies Virgin and Qantas both are from same aviation industry and performing well throughout the years as well as lucrative investment option for the investors. The top down analysis firstly shows the big pictures of the financial environment of the companies and then subsequently it broken down to the small part (Realdon, 2013). It provides the knowledge of the macroeconomic variable like the GDP, Trade balance, movement of the currency, inflation rate, interest rate as well as other aspects of the economy. The bottom up analysis involves with the analysis of the financial ratios, which provides the potentiality of the companies. The future of the companies, the financial performance as well as investment potentiality of the company can be decided by the fundamental analysis of the company. It help in forecasting the future performance of the company (Standfield, 2005). Recommendations The analysis provides important knowledge about the financial condition about the undertaken two companies Virgin and Qantas. The economical environment of the companies provide requisite ideas that the Qantas is potential company and the investment in this company will be a wise decision as the performance of the company is favorable and it is predictable that in the future the performance of the company will be continued to the upward direction thus the investment decision in this company will be a good decision (O'Regan, 2001). On the other hand, the Virgin Company is not a good choice of the investors the companys financial performance is continually deteriorated by the financial ratio analysis it is clearly understandable that the company cannot perform well in the near future thus investment in this company will be a bad investment decision. References Breyer, C., Birkner, C., Meiss, J., Goldschmidt, J. and Riede, M. (2013). A top-down analysis: Determining photovoltaics RD investments from patent analysis and RD headcount.Energy Policy, 62, pp.1570-1580. Burgelman, R., Maidique, M. and Wheelwright, S. (2001).Strategic management of technology and innovation. Boston: McGraw-Hill/Irwin. Dobson, P., Starkey, K. and Richards, J. (2004).Strategic management. Malden, MA: Blackwell Pub. Kapferer, J. (2008).The new strategic brand management. London: Kogan Page. Laurenz, W. (2010). Hierarchical Slow Feature Analysis and Top-Down Processes.Front. Comput. Neurosci., 4. Marc, A., Company, R., Rubio, R., Pueyo, M. and Vilalta, E. (2007). Comparison of bottom-up and top-down strategies for the estimation of the uncertainty in organic elemental analysis.Microchimica Acta, 159(3-4), pp.387-393. Scholz, C. and Zentes, J. (2006).Strategic management. Wiesbaden: Gabler. Berk, J. and DeMarzo, P. (2007).Corporate finance. Boston: Pearson Addison Wesley. Helbk, M., Lindest, S. and McLellan, B. (2010).Corporate finance. New York: McGraw-Hill. Holton, R. (2012).Global finance. Abingdon, Oxon: Routledge. Horngren, C. (2013).Financial accounting. Frenchs Forest, N.S.W.: Pearson Australia Group. Kew, J. and Watson, A. (2012).Financial accounting. Cape Town: Oxford University Press. Kieso, D., Weygandt, J. and Warfield, T. (2007).Intermediate accounting. Hoboken, NJ: Wiley. Kieso, D., Weygandt, J. and Warfield, T. (2010).Intermediate accounting. Hoboken (NJ): J. Wiley. Libby, R., Libby, P. and Short, D. (2014).Financial accounting. Maidenhead: McGraw-Hill Education. Moles, P. (2011).Corporate finance. Hoboken, N.J.: Wiley. Smart, S., Megginson, W. and Gitman, L. (2007).Corporate finance. Mason, OH: Thomson/South-Western. Spiceland, J. (2009).Intermediate accounting. Boston: McGraw-Hill/Irwin. Wolf, M. (2008).Fixing global finance. Baltimore, Md.: Johns Hopkins University Press. Connor, G., Goldberg, L. and Korajczyk, R. (2010).Portfolio risk analysis. Princeton: Princeton University Press. Edmonds, T. 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Why Teenagers Act Crazy Essay Example

Why Teenagers Act Crazy Paper Adolescence is usually seen in our society as a period of emotional drama and troublemakers teenagers, there is a psychological explanation for this. First of all, during adolescence teenagers go through life changing events like starting to separate from their parents, trying to fit Into a social group and figuring out who they want to be and what they want to do In their lives. All of this causes a lot of anxiety, but there is a psychological reason for this: the development of the brain during this lifetime causes teenagers to experience more anxiety and fear and they have a reader time controlling this than children or adults. During adolescence the magical (part of the brain that processes fear) develops before the frontal cortex (part of the brain that controls reasoning and executive control) this means that the brain at this stage has more capacity for fear and anxiety but Is underdeveloped for calm, reasoning and moderating emotions. The magical and De frontal cortex work together in certain events, the magical responds to fear by sending an alert to the frontal cortex which re-evaluates the situation and calms down the brain if there is no danger ahead. Studies made in Well Cornell Medical College and Stanford university show that when adolescents were shown fearful faces, they had exaggerated responses in comparison with children and adults. Not only are teenagers more fearful than calm, but they are also risk takers. We will write a custom essay sample on Why Teenagers Act Crazy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Why Teenagers Act Crazy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Why Teenagers Act Crazy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This happens because the brains reward center also develops before the frontal cortex, this makes teens have a riskier behavior. It has been learned that this anxiety is not easily treated with psychotherapy and also, adolescents shouldnt use stimulants because this worsen anxiety. These problems sometimes affect adolescents, even eater on as adults, causing anxiety disorders. Even though this can happen, most adolescents learn to deal with anxiety and modulate fear as they grow older and the frontal cortex matures. The brain is destined to work a certain way according to its life time, during adolescence the magical is more developed than the frontal cortex and this causes more fears and anxiety but teenagers arena t capable of moderate their emotions and stay calm. This should period of anxiety and fears be considered by adults, adolescents are supposed to go through this to learn gradually how to control fear and anxiety. In his developmental theory, Jean Pigged explains exactly what we Just discussed. To be able to learn, our brain has to go through different development processes. During the brains maturation processes (growing up), we cannot undertake certain tasks until we are psychologically mature enough to do so. Erickson divides life Into several stages, he states that adolescence begins at age 12 and ends at age 18. The basic conflict of this stage Is Identity vs.. Role confusion. It focuses In social relationships; Teens need to develop personal Identity, becoming who they want to be. According to Erickson, success leads to an ability to stay true to yourself, while failure leads to role confusion and a weak sense of self. As we have learned before, this process of finding yourself and developing personal Identity causes mayor anxiety on teenagers, but we already know that Its because of a Drain process. Personal Gulled This is my last high school year; it means that Im going through changes growing into adulthood. This changes lead to maturing, having more responsibilities and undergoing a lot of pressure regarding decisions about my future. Now that I have dead this psychological explanation to a lot of the anxiety that I may feel this year I realize I have to learn how to deal with stress, fear and anxiety to try to stay as calm as possible and successfully complete this last year of high school. I plan to give school the amount of time and focus that it needs, but also enjoy this last months to spend time with my classmates and friends that I probably wont see often after we graduate. As long as I manage correctly my time and accomplish the goals that I set for this year I will be satisfied with my results and I will be ready to enter the next stage in my life.