The Internet, And Media Globalization Essay - 2172 Words

Chapters eight, nine, ten, and eleven of Media in Society: A Brief Introduction delve into the concepts of pop culture, representations in narratives, the evolution of the internet, and media globalization. First of all, chapter eight informs the reader about how the media contributes to influencing culture in today’s generation with entertainment and art. Chapter nine then discusses the various representations and stereotypes in narratives and how they influence the media. Then, chapter ten goes into detail on the power and impact of the internet and technology around the world today. The final chapter then deliberates on the topic of media globalization and describes how media in America has made a global impact. Beginning with chapter eight, this particular chapter goes into detail about how art and entertainment are two very distinct aspects of media in our society. For one thing, cultural bifurcation is the separation of culture into two distinct categories. (Campbell, Jensen, Gomery, Fabos Frechette, 2014, p.199). In other words, society must have an idea about entertainment and art so that they are able to understand how they both contribute to our society and pop culture. In addition, the internet has become a powerful tool in different fandoms for movies and television. Before the Internet, television writers worked in a vacuum, with a few reviews and occasional letters. (Campbell et al, 2014, p.211). In today s generation, social media personnel forShow MoreRelatedMedias Role in the Globalization Process645 Words   |  3 PagesEssay: The role of media in globalization process If we talk about the role of media in globalization process we should firstly say that what the media is. The media is media technologies that are intended to reach a large audience by mass communication. Today the media play a key role in enhancing globalization. And the media also play important role in facilitating culture exchange flows of information between countries. The media spreads through international news broadcasts, new technologiesRead MoreIs Technology A Force Behind Globalization?1161 Words   |  5 PagesGlobalization is a powerful method that assists countries to interact with each other. Countries can interact through traveling, trading imports and exports, technology, and mostly communication. In particular, media technology increases globalization, it helps interlink people and it causes change globally. Google, Iphones, and social networks are examples fast growing technological trends since floppy disks.  In fact, communication technology is uprising, from the iPhones to GPS satellites, to mediaRead MoreCulture Globalization and Its Impact on Recreation Culture1353 Words   |  6 Pagestwenty century until that day by globalization theory, its concept and future impacts . the scientists opinions had varied about globalization repercussions at rising countries including the Arab and Islamic countries . cultural globalization is one of globalization fields which correlated by cultural side , all life fields impacted by globalization , the sport field is one of fields which impact by social phenomenon what appear on societies , but globalization appearance and its effect on anyRead MoreMedia Convergence : From Mass For Networked Communication1508 Words   |  7 Pages Media convergence: From mass to networked communication Literature Review Media convergence refers to the services and activities emerged through the development of the Internet, where it has allowed for interlink between communication networks and media contents (ALRC, 2015). The establishment of ‘Internet’ has drastically changed the overall communication model in the society in the past 15 years. Where today the communication model has shifted from a mass communication into a networked communicationRead MoreWhy Is Medium Is The Massage Essay1528 Words   |  7 PagesWhy is Medium Message? Marshall McLuhan, a technological determinist, says in his book ‘Medium is the massage’ that the most widespread modern media influence how humans think, act and perceive the world around them. He states that the medium significantly influences the message that people will receive, and thus, the same message is perceived by the same individual in several ways if he receives them in a different way. The expression the medium is the message means that recipient receives messagesRead MoreThe Impact Of New Media On The Globalization Process?1081 Words   |  5 Pages2. To what extent has new media played a role in the globalization process? In this new century, people of all ages and backgrounds are using new media tools for a variety of reasons. New media is an interactive forms of communication via the Internet, including podcasts, RSS feeds, text messaging, blogs, social networks etc. It is possible for everyone that can access to the new media to use simple tools to create, modify and share content and share it with anyone in different parts of world, usingRead MoreGen 499 General Education Capstone Entire Course980 Words   |  4 PagesTopic and Plan GEN 499 Week 1 DQ 2 Social Media GEN 499 Week 2 DQ 1 Professional Resume and Cover Letter GEN 499 Week 2 Assignment Critiquing Internet Sources GEN 499 Week 3 DQ 1 Social Capital GEN 499 Week 3 DQ 2 Federal Policy GEN 499 Week 3 Assignment Annotated Bibliography GEN 499 Week 4 DQ 1 Call to Action GEN 499 Week 4 DQ 2 Final Research Paper Progress GEN 499 Week 4 Critical Thinking Quiz GEN 499 Week 5 DQ 1 Technology and Globalization GEN 499 Week 5 DQ 2 Reflecting on GeneralRead MoreGlobalization : The World And Created Unity Out Of Great Diversity Essay1542 Words   |  7 Pagescenturies, globalization has increasingly knitted 　　together the world and created unity out of great diversity. Coca Cola, Disney and McDonald’s symbolize the process, along with Sony, Shell Oil and IBM. They are products known and consumed from Ulan Bator to Little Rock - and also powerful companies that drive globalization forward, creating new laws, new business practices, new ways to eat and drink, new hopes and dreams. Optimists look forward to a global village, linked together by the Internet, andRead MoreThomas Friedman’S Introduction Started With A Brief History876 Words   |  4 Pagestechnology and globalization changed people’s lives and many people didn’t realize it. His first two paragraphs were difficult for me to understand because I was mainly visualizing the historic events. And I couldn’t see how he related globalization to the earth being round or flat. In Friedman’s globalization analyses, he was referring in a general aspect to the impact that the advancement of technology created. He used past events as observations to prove his point of view in globalization. The wayRead MoreThe Effects of Globalization in Social Media Essay1170 Words   |  5 Pages English 1001 November 18, 2012 Globalization by definition is the mixing of cultures, companies and nations. It is driven by international trade, investments, and most important to this generation, informational technology such as: computers, smart phones, the internet, and social media. Usually the word appears when referring to interactions between people of different cultures and nationalities. However with the increase of the use of social media, the need of interpersonal connections

Causes of the Fall of the Roman Empire Essay - 1421 Words

For a long period of time, Rome seemed like an unstoppable empire. It conquered the majority of the land surrounding it, including Greece, Turkey, Iraq, and many of its other neighboring countries. It seemed as though Rome would conquer the entire world, as it was the center of it, until it began to decline in 476 C.E. The very aspects that made it so successful were the ones that caused its collapse. Various political, religious, and economic reasons caused its downfall. The fact that the entire economy of Rome collapsed and money became worthless was a major reason for the empire’s collapse. In addition, the loss of a common religion and lack of efficient ruling in relation to its vast territory affected the empire. The Roman†¦show more content†¦They were the main economic boost of the empire, and were now lost. Unlike with political and religious reasons involved in the fall of the empire, regardless of what laws were changes and removed or what actions we re taken, nothing could reverse the effect of this terrible economy on the Roman Empire. (http://www.123helpme.com/view.asp?id=22703, Sterns page 108) At one time, all of Rome was united by a common religion. This religion, commonly referred to as the Roman religion, was derived from the religion in Greece. Members of this religion, which included the majority, if not all, of the Roman citizens, worshiped many different gods, including the creator or father god, Jupiter, the sun god, Apollo, the god of inspiring wars, Mars, and many others as well. The popularity of this religion began to decline when Christianity arose. It appealed to the majority of the people, particularly the lower class and slaves, who now had something to put their hope and faith in. This religion spread rapidly, and Roman emperors felt that because it was so influential it would become a possible threat. These leaders began persecuting Christians, but many Romans had already committed to this religion and refused to abandon it because they viewed it as the most important part of their life. This led to a lack of patriotism in Roman citizens who then rejected politics and became independent of the government. (http://www.123helpme.com/view.asp?id=22703,Show MoreRelatedThe Causes And Fall Of The Han And The Roman Empire1065 Words   |  5 PagesThroughout history, there were various empires which developed into great, powerful forces. These empires expanded their lands to new places but, these empires ultimately came to an end. Amongst these great empires, were the Han and the Roman empire. Both were great in power but, due to political, social, and economic causes, they came to an end. Although they do partake in the equal shares of corruption and problems with the military, they also had fair shares of differences, regarding their declinesRead MoreReasons For The Fall Of The Roman Empire1127 Words   |  5 PagesWhy the Roman Empire Fell The Roman Empire was the most influential and structured government in history.Although they were more advanced they could not avoid the pitfalls that all countries face.Throughout history and even now civilizations can be dependant on these basic needs such as just political leadership, keeping the middle class at bay,economy, and religious morals,but unfortunately the Roman Empire had difficulties maintaining these basic needs. Through my research I have found severalRead MoreEssay on The Fall of the Roman Empire1078 Words   |  5 PagesFall of the Roman Empire Name: Institution: â€Æ' Fall of the Roman Empire Introduction The Roman Empire faced many problems in the third century. Many of these problems came within the empire and other forces that were outside the empire. The only thing that seemed to aid in the holding of this great empire was drastic economic, political, and military reforms, which looked as essential elements that would prevent the collapse of the empire. Large groups of historians come to terms with the idea thatRead MoreThe Decline Of The Imperial Collapse Of Rome And Greece1725 Words   |  7 PagesDecline and fall of the Mediterranean and Chinese civilizations was a result of population decrease, weak government, a frail economy, and invasion. The causes of the imperial collapse in Rome and Greece(The Mediterranean region)with the causes of imperial collapse in the East Asia during the period 600 BCE toward 600 CE has had an remarkable achievements but those same achievements have caused them into decline. A combination of these causes sparked the slow decline of these once great empires.. . Read MoreThe Fall Of The Roman Empire1537 Words   |  7 PagesAncient Rome was an empire so dominant, wealthy and economically- stable which came to a dramatic fall in the period of 250AD- 500AD. Ancient Rome faced unexplained unfortunate events which crumbled the Great Empire from the affluent empire to a impoverished society. For centuries historians have timelessly theorised and analysed many debates and research in relation to the Fall of the Roman Empire. What really caused the predominate Roman Empire to fall? Did Rome fall naturally? Was disease, suchRead MoreThe Roman Empire: What Went Wrong?1253 Words   |  6 Pages300I The Roman Empire: What went wrong? Rome was founded as a small farming town in 753 BC. It grew to a vast empire that enveloped the whole Mediterranean Sea. It spanned from the western shores of what is now Portugal, to as far as the modern day Persian Gulf to the east. It remained as the world’s largest and most powerful empire in the ancient world for about 1100 years. But by 476 AD, the stress of war and the multiple sackings of Rome proved too much for the once mighty empire. There haveRead MoreFall of the Roman Empire758 Words   |  4 PagesTaylor Davino Professor Horsley HIS 126 3 March 2010 The fall of the Roman Empire Political, economic and social aspects were all involved in the fall of the Roman Empire. In 395 A.D., Rome was divided into two empires, with one capital in Rome and the other in Constantinople. During that time, the western Roman Empire was being invaded by barbarian tribes from the North. In 410, the Visigoth tribe succeeded in conquering the western capital in Rome. In 476, the western EmperorRead MoreThe Fall Of The Roman Empire846 Words   |  4 PagesTake Home Essay Final Fall 2014 A1. For an empire that lasted nearly 500 years, the fall of the Roman Empire was influenced by various different events. Four troubled ingredientes lead to the demise of the the greatest empire of all time; politics, money, social, and war. It is important to note that the fall of the Roman Empire does not mean that the romans lost everything, it is just a reference to the fall of the western roman empire. One of the causes of the fall of the west was that ofRead MoreThe Fall Of Rome s Collapse1199 Words   |  5 PagesEvan Reilly Professor Latham Western Civ 1 12 December 2015 The Fall of Rome For hundreds of years the empire of Rome and its citizens fought with neighboring territories and expanded their territory until they had created a vast empire which included much of modern day Europe, North Africa, and the Middle East. Although many historians and professors claim the fall of the Roman empire was because of excess and corruption, invasions by barbarian tribes, military overspending, economic problemsRead MoreThe Rise of the Papacy948 Words   |  4 Pagespaper will look into the primary reasons for the rise of the Roman papacy to power, and a few of the many things that aided the papacy in getting there. The fall of the Roman Empire is clearly a key factor in the rise of the papacy, so a look into the factors that caused the fall of the Roman Empire is essential. Secondly, a look into how the church positioned itself, to step into the vacuum of power left behind by the fall of the Roman Empire will prove to be needed. Lastly, there will be a brief look

Brands Equity Management In A Multichannel - Myassignmenthelp.Com

Question: Discuss about the Brands Equity Management In A Multichannel. Answer: Introduction Fresh Juice Pty. Ltd. based in Australia is a well-known manufacturer of fruit drinks and other carbonated drinks. One of the drinks was not much popular as the rest of their products. That product was orange juice as organization was trying to provide unique taste and flavour to its target audience but at that certain point of time, product was not able to fulfil the target audiences demands. After analysing the latest market trends, it was analysed that orange juice and its related products are much trending and popular in whole Australia. In terms of increasing the demand of the organizations old orange juice, organization adopted various strategies along with creative problem solving technique. Under this report, CPS steps will be discussed in relevance with the product so as to enhance its brand value. Further sustainable market offering, situational analysis, environmental analysis and the consumer analysis will be conducted with review to uplift the products market share along with increasing the revenues and profits for the organization. (Source: Boostjuice, 2018). The new/improved sustainable market offering Application of CPS (Source: Black, 2015) Problem Identification: The orange juice initially launched by the Fresh Juices Pty. Ltd. was not able to fulfil the consumers expectations in various terms such as it was not providing the real oranges flavour. Company was promoting the product by explaining that the drink contains fresh orange pulps which will make them feel the consumption of fresh oranges. While the actual results were not same as were shown in the promotional and advertisement campaigns (Australian Business Deans Council, 2012). Problem Delineation: The drink organization wants to produce was not produced actually and this was the major reason of its failure in the target market. As the product was an orange juice but it was not providing the pleasure of having orange juice to the audience. Apart from this, the ingredients of the orange juice were also not matching with the description of the item and this made the drink thick and bland (Lai, 1995). Information gathering: This principle of solving the problem faced by the particular product will require the selection of most appropriate technique amongst the available through customer feedback, reviews from industrialists, advice from experienced candidates within the organization, etc. (Maxwell, Sheate van der Vorst, 2006). Idea Generation: This principle explains the adaptation of the most appropriate medium for resolving the issues faced by the particular product. As the orange juice was facing bit issues with regards to its ingredients. Thus, the major resolution which could be implemented to improvise the taste of the drink and to uplift the market share of the product in the target market, organization would modify the technique to produce along with amendments will be made in the ingredients of the product (Kotler, et. al., 2015). Ideal Evaluation and Refinement: Under this segment, the idea selected in the above principle will be implemented and its suitability will be measured on the basis of organizations targets. This will help the organization to modify the approach on the basis of markets requirements as well as it will also help them to attain its desired goals and the objective (University of Technology Sydney, 2010). Sustainable market offering Nature: Orange juice is a part of fast moving consumer goods and the good is perishable in nature. Type: The product is a consumer good (Kumar Christodoulopoulou, 2014). Value Provided: The consumption of orange juice will provide energy, refreshment and pleasured experience. It will also help the consumers to maintain the water level in the body with a pleasant flavour (Wikipedia, 2017). Sustainability benefits: The product will be available at reasonable offering in order to increase the demand. Apart from this, the product will also provide various social and environmental benefits. The orange juice is made up of natural ingredients which do not have any negative impact over the consumers health and society. Further, the packaging of the product is also made up of the materials which are easily recyclable and biodegradable as well (Lefebvre, 2011). Existing brand perceptions: Fresh Juice Pty. Ltd. has a great brand value in Australia which helps them to promote the refurbished orange juice in the target market with the view to gain sustainable market offering (Armstrong, et. al., 2012). Situational analysis Environmental Analysis PESTE Analysis: Amendments in the political factors will not create much impact over the business performance. These factors are governmental rules, regulations, tax policies, etc. Economic factors such as tax implications, changes in the monetary policy of the country, etc. will impact over price of the finished goods but it could easily be resolved with the adaptation of the effective pricing strategies. The ingredients used in the refurbished drink are natural so they do not have any negative impact over the consumers health conditions. In terms of technological factors, Australian markets conditions are changing with the change in the global market and this is due to rapid innovations in the technological field. With the help of these innovations, organization could provide attractive packaging and along with this, manufacturing will be done on the basis of lean methodology in terms of decreasing the cost of production and to uplift the customer satisfaction. The last factor of m acro environmental analysis is environmental factor and with the manufacturing of orange juice, environmental conditions will not be affected as the raw materials used by the organization are environment friendly (Bowie, et. al., 2016). Competition: Major competitors for Fresh Juice Pty. Ltd. in Australian market are Coca-Cola and PepsiCo and these two companies have launched various drinks and natural favoured juices. These two companies have huge market share in the Australian market which could impact on the market share of the Fresh Juice Pty. Ltd. Thus, to attain the competitive advantage in the business environment. Suppliers and intermediaries: These are crucial part for every B2B type of organization. Fresh Juice Pty. Ltd. is a part of B2B type of organization and suppliers have the ability to decrease or increase the organizational efficiency. Thus, they should be treated in an effective manner along with the fulfilling their basic needs in terms of maintaining the relationship which will provide them positive results (Buil, De Chernatony Martnez, 2013). SWOT Analysis Strengths Unique strategies to produce carbonated drinks and fruit juices; Qualitative products; Effective marketing strategies. Weaknesses Failure of orange juice and other drinks in the target market; Lack of capital (Fleming Mixon, 2011). Opportunities To set up an effective market share; Gain competitive advantage. Threats Presence of existing brands such as Coca-Cola and PepsiCo in the target market; Promotional and advertisement strategies used by those companies. Market and Customer Analysis Consumer or business market: The major target audience for Fresh Juice Pty. Ltd. will be the teenagers, middle-aged adults, adults and children. These market segments generally prefer to consume carbonated and other types of drinks. As the refurbished drink by the organization does not contain any artificial flavours and colours, hence, organization could promote the same to its target segments audience. Along with this, it could also be approached to old-aged group of people as drink does not contain any harmful ingredients. This will help the organization to acquire the huge market share along with attainment of the organizational goals and the objectives (Freeman, 2010). Market Type: Potential Segment Name Potential Segment Profile Teenagers Age: 15 to 19 Income: $20,000 Young Adults Age: 20 to 34 Income: $45,000 Middle-Aged Adults Age: 35 to 60 Income: $45,000 Customer Need: Customer needs for carbonated drinks and fresh juices mainly arise in the summer season. In order to fulfil the consumers needs, organization is required to provide them the effective and efficient products with high quality which could easily satisfy the target audiences needs (Gordon, 2012). Market growth and market share: Market growth describes the increase in the organizations revenues, brand value and profitability. This could be with the effect of increase in the demand of the organizational products due to aggressive promotional strategies or it can also be the result of qualitative products delivered by the organization. The more effective will be promotional strategies of organization, the more organization will be able to spread awareness amongst the target audience. With the help of these techniques, organization will be able to set up its effective market share along with gaining the adequate competitive advantage (Hollensen, 2015). Influence on consumers: The re-launch of orange juice by the organization will proved to be a great factor through which organization could easily create positive impact over its target audience. Along with this, refurbished orange juice will help the consumers to maintain the water level in the body as well it is also essential in terms of enhancing the health conditions of the consumers (Keller, 2010). Conclusion From the aforesaid information, it can easily be concluded that Fresh Juices Pty. Ltd. has planned to re-launch their fail products in the target market. This fail product is an orange juice which was launched with the motive of enhancing the market share of the organization in the target market. But at that point of time, the product was not able to cope up with the market and consumers requirements and this becomes the major reason for the product failure. After a certain period of time, the company has planned to re-launch the product in the target market with the view to uplift the market share in the target market. In order to launch the existing product, critical problem solving principles, sustainable market offerings, situational analysis and the market customer analysis were also discussed under this report. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. 2012. Marketing: an introduction. Pearson Prentice-Hall. London. Australian Business Deans Council. 2012. Academic Standards for Marketing in the Australian Higher Education Sector. Prepared by the Marketing Learning Outcomes Working Party, sponsored by the Australian Business Deans Council Retrieved from https://www.marketinglearningoutcomes.com/uploads/8/4/3/8/8438345/academic_standards_for_marketing_v2.pdf. Bowie, D., Buttle, F., Brookes, M. and Mariussen, A. 2016.Hospitality marketing. Taylor Francis. Buil, I., De Chernatony, L., Martnez, E. 2013. Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research. 66(1). 115-122. Fleming, J. C., Mixon, T. D. 2011. U.S. Patent No. 8,078,478, Washington, DC: U.S. Patent and Trademark Office. Freeman, R. E. 2010. Strategic management: A stakeholder approach. Cambridge University Press. Gordon, R. 2012. Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal (AMJ). 20(2). 122-126. Hollensen, S. 2015. Marketing management: A relationship approach. Pearson Education. Keller, K. L. 2010. Brand equity management in a multichannel, multimedia retail environment. Journal of Interactive Marketing. 24(2). 58-70. Kotler, P., Keller, K. L., Manceau, D., Hmonnet-Goujot, A. 2015. Marketing management (Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Kumar, V. and Christodoulopoulou, A. 2014. Sustainability and branding: An integrated perspective.Industrial Marketing Management,43(1), pp.6-15. Lai, A. 1995. Consumer values, product benefits and customer value: A consumption behaviour approach. Advances in Consumer Research, 22, 318-388. https://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7772. Lefebvre, R. C. 2011. An integrative model for social marketing. Journal of Social Marketing, 1(1), 54-72. Maxwell, D., Sheate, W., van der Vorst, R. 2006. Functional and system aspects of the sustainable product and service development approach for industry. Journal of Cleaner Production, 14, 1466-1479. University of Technology Sydney. 2010. Student assessment at UTS from https://www.iml.uts.edu.au/learnteach/groupwork/. Wikipedia. 2017. Wiki, retrieved 2nd January 2018 from https://en.wikipedia.org/wiki/Wiki.

Executive Summary of the Oasis Island Marketing Plan

Importance of massage and mission statement The importance of having a ‘me time’ period more frequently than modern people usually have is great because of the pace of life and variety of things to do. The lifestyle of most people does not allow them to have these ‘me time’ minutes as often as they would like to. So, the most frequent justifications for not having relaxation and self-relief minutes concern lack of time and importance of family issues including financial basis.Advertising We will write a custom report sample on Executive Summary of the Oasis Island Marketing Plan specifically for you for only $16.05 $11/page Learn More A massage is one of the greatest ways of having relaxation procedures and being in tone regardless of the scope of work to do and time needed every time for this procedure. T he Oasis Island is a facility aimed at providing the clients with high-quality massage services available from 10 am to 8 pm six days a week at affordable price. The mission of the Oasis Island is to provide quality services requiring only one-time decision to subscribe for these services. Target audience The main target audience of the Oasis Island includes business women of approximate age between 25 and 45, with an average annual income greater of about $80,000 which guarantees their financial basis and opportunity to visit the spa on regular basis. This means that women who can afford massages on a regular basis and can spend some time at spa are our main clients including their desire to re-subscribe for our services again and again. Though walk-in clients are taken into account while designing the spa and facilities available any minute, the regular customers are of primary importance. Another segment of the target audience includes people that cam e using the member referral coupons given to them by their relatives and friends which opens an opportunity to take a massage on a one-time basis and fe el the benefits of this procedure for health and emotional relief. Though females are regular clients, males are welcomed to the Oasis Island because every person can find a piece of ‘me time’ for him-/herself. The minimal age of the customers will be 16 with written parental consent and ordinary conditions of visiting for customer who are 18 and older.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Geographic location The geographic location is the Freemont, California where the demand for such services increases every year while the growth of population ensures that the spa will operate effectively regardless of competition and of the number of existing spa centers and gyms. According to the preliminary research of the demographic situation in Fremont, 1,415 potential clients can be found in this area including walk-in clients and those visiting the spa with a member-referr al coupon. The Pacific Commons Power Center can be used for the massage business as it has good access from a number of freeways as well as the Dumbarton Bridge. The overall economic growth of the City of Fremont, California is anticipated to be a good factor in the development of the massage business and development of the Oasis Island in particular. A survey showed that 83.1% of respondents consider massage a good way for receiving emotional and stress relief and having ‘me time’. However, an average amount people are ready for pay for a one-time procedure of massage is approximately $55. The main reason for people to visit our spa will be a new approach: clients will pay monthly subscription costs and visit the spa instead of coping with the moral problem of either going to spa or buying something to the family and spending time with it. Type of services and facilities The day at Oasis Island will be divided into two shifts for attendants who will work on the basis f one attendant per shift and two per day thus making every customer satisfied with attention given. The main duties of attendants will include reception of clients in the reception area and receiving phone calls, escorting the clients to massage rooms, run towel laundry, and organize scheduling and appointments. A computer will be used to provide every client with a bill to pay on the services provided including the work of attendants and massage therapists. Spacious rooms, area for changing, reception area, no-noise design, and high-quality massage therapists with great experience will be available due to the new approach aimed at eliminating all gaps that can be observed in spas of competitors. Competition and advertising The competition is great in the area due to the number of related facilities, spas, gyms, and other institutions that provide the same type of services. In this respect, the main competitors include Massage Envy, Lavender Beauty Spa, Avalon Spa Salon, A Perfect Day Spa, and Serenity Day Spa of Fremont. Each of these facilities has weaknesses that were taken into account while designing the Oasis Island.Advertising We will write a custom report sample on Executive Summary of the Oasis Island Marketing Plan specifically for you for only $16.05 $11/page Learn More Indirect competition mostly concerns sport clubs and gyms that provide pilates, yoga, dancing, and other services along with aerobics and training apparatuses. However, the indirect competition can be used for advertising of the Oasis Island facilities and cooperation on different relaxation and sports related occasions and charity issues. Advertising will include local advertising based mainly on a 30-second radio advertising spot, movie theater advertising, direct mailers, and special live events/sponsorships. Financial valuation a monthly subscription of $59, auto-debited from the client’s bank account; this subscription will also enable the c lients to have an extra one-hour massage every month at a reduced price of $39. The advertising costs include monthly marketing funded with $2,000 or 4% of gross income and $5,000 of startup advertising expenses. The amount of $7,950 per pay cycle is expected to be paid to the managerial of the company on a regular basis including increase of these payments as soon as the company grows. The total amount of $1000 will be paid for the facilities located in the strip mall of the the Pacific Commons Power Center. Exit strategy The exit strategy will include the merger performed with the help of professional transitional management companies or in the way outlines above. In case the Oasis Island wants to exit the business, it can do the following: start lending the facilities to the competitors at a reasonable price with potential right to pay off the total costs of the facilities. Besides, the clients should not be affected. So, an agreement with the competitors should be made to provid e the existing clients of the Oasis Island with massage services on the basis agreed upon by clients and the Oasis Island including the subscription costs. However, extra massage procedures at a reduced cost of $39 can be eliminated to enable the competitors to bid their prices and gain the clients loyal to their company. This report on Executive Summary of the Oasis Island Marketing Plan was written and submitted by user Hayleigh S. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Taxation

Taxation After the 2007 economic recession, it is claimed that many people have defaulted in paying their taxes due to low returns and lack of jobs. The media has focused on the issue mainly because taxation is a sensitive issue to government. Anusha Shrivastava wrote that the Federal Reserve had not done enough during the last few years to boost the economy (1). In this regard, fiscal policies must be designed to ensure maximum taxation.Advertising We will write a custom essay sample on Taxation specifically for you for only $16.05 $11/page Learn More Policies made should be in line with the state’s monetary policies. This would stimulate the economy. Brenda Cronin observed that American households had witnessed a rise in their income in the recent days (2). She however predicts that economic growth could be temporary because of financial problems in other states. Cronin argues that there is some hope among Americans that the economy might favor them. This is welcomed by the state because taxation would be enhanced. Conversely, many people are not sure whether economic growth rate will hold. Citizens argue that one-month growth rate should not be used to speculate good future. Brendan Conway argues that taxation is projected to fall because American stock market is experiencing tensions due to the on-going financial meltdown in Europe (2). The columnist argues that Dow Jones Industrial unit had already witnessed a drop of 145 points or 1.2% of its total shares. This shows that economic tension is still a threat to taxation. Many citizens would not be able to pay their taxes. The claims in the media belong to the camp of freedom and community. The columnists are discussing some of the key issues that touch on the freedom of people and their communal living. Citizens are burdened with the responsibility of paying taxes yet they are not in a position. Taxation denies people their freedom because they become slaves only to pay taxes. Theref ore, the columnists present some problems that affect people in society. Citizens are seeking freedom although it is tied to other things. Economic freedom would liberate people from poverty. Cronin argues that the state does not except the poor from taxation. The rich are taxed in the same way as the poor. This represents inequality because the state should tax the rich to feed the poor. This shows that capitalism is a problem to society. It affects the lives of citizens because it leads to domination, alienation and pauperization. The existing tax system portrays inequalities because it increases the gap between the rich and the poor. The rich pay fewer taxes while the poor are taxed heavily. Such system leads to instabilities in the community because it affects the social structure. Families continue suffering because able members are forced to work hard only to pay taxes.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first pa per with 15% OFF Learn More Karl Marx argued that the economy determines all aspects of life. In this respect, life is depended on production and distribution. Marx focused on the work that people do in order to sustain their lives. The most important aspect of life is the means of production. The means of production such as tools, raw materials and skills are the base of any society. He observed that a small group in the society controls capital. The main aim of the owners of the means of production is to maximize profits. Plato on his part observed that justice is only achieved when people pay taxes. The best in society should be allowed to rule because they are able to bring justice and order. Citizens must be governed because they are highly appetitive. This means that they can easily be corrupted by the earthly. The philosopher king is compared to gold, meaning that he/she is the best in society (Nettleship 89). Soldiers are likened to silver. They do not have t he best knowledge to run the economy but they help the philosopher king in enforcing the law. Their main role is to make sure that people conform to the set rules. Citizens are like bronze. This means that they are not much valued. Plato argued that citizens must be respected because they are taxpayers. Any government cannot do without citizens. However, Plato observed that citizens must not be given a chance to rule because they are least qualified. Karl Marx would argue that the state is the property of the ruling class. The state serves the interests of the owners of means of production (27). Marx could further observe that policies made are meant to subjugate and dominate workers. Workers are forced to pay taxes making them to work hard. The owners of the means of production benefit because workers produce more goods to earn more wages. The state makes sure that people participate in economic development by setting standards for each person. Workers do not benefit from governmen t policies, which make them to rise up to the occasion and fight for their rights. Workers will one day overthrow the ruling class, leading to socialism. Marx argued that taxation is one of the reasons that will force workers to challenge the elites in society. He further observed that introduction of technology would contribute to worker’s dissatisfaction. Profits will fall among capitalists because of competition, which will force them to adopt technology because it is easy to control. Plato on his part was against capitalism because it supports democracy. Plato was disillusioned with the way Socrates was treated by the thirty tyrants (Blackburn 35). Socrates was falsely accused of inciting the youth against the aristocrats. Socrates was finally punished by death, something that did not go down well with Plato. Plato became an opponent of democracy, suggesting that the best form of government should be based on educational qualification. The most qualified would identify ho w much each person should pay in form of taxes. Democracy is the tyranny of the multitude according to Plato. He highly discouraged democracy because it oppressed some members of society.Advertising We will write a custom essay sample on Taxation specifically for you for only $16.05 $11/page Learn More Anusha, Shrivastava. Fed’s Williams: Fiscal Policy Actions ‘Badly Needed’. Wall Street Journal, 18 Nov. 2011. Web. Nov. 2011. https://blogs.wsj.com/economics/2011/11/18/feds-williams-fiscal-policy-actions-badly-needed/?mod=WSJBlogmod=marketbeat Blackburn, Simon. Plato’s Republic: A Biography. New York: Atlantic Monthly Press, 2007. Conway, Brendan. Global Stocks Slide. Wall Street Journal, 20 Nov. 2011. Web. https://www.wsj.com/articles/SB10001424052970204531404577051842829678760 Cronin, Brenda. Uptick in household income: Trend or hiccup. Wall Street Journal, 21 Nov. 2011. Web.  https://blogs.wsj.com/economics/2011/11/21/uptick- in-household-income-trend-or-hiccup/?mod=WSJBlogmod=marketbeat Marx, Karl. A Contribution to the Critique of Political Economy. Moscow: Progress Publishers, 1977. Web.  https://www.marxists.org/ Nettleship, Richard. The Theory of Education in Platos Republic. London: Oxford, 1935.

Critically discuss the extent to which capitalism has affected human Essay

Critically discuss the extent to which capitalism has affected human relationships - Essay Example Under these views capitalism has not a ‘stable’ and ‘standard’ format but tends to alternate in order to be adapted to the current political, social and financial conditions of a specific society. Capitalism can have many aspects; however it has certain characteristics and principles that remain the same throughout the years. More specifically, as Mcintyre (1992, 42) found ‘for capitalism to function smoothly, peoples "needs" must conform to the requirements of the production system; at the same time, Capitals search for ever expanding pools of surplus value requires the expansive manipulation of those needs’. One of the sectors that have suffered from capitalism is with no doubt the human relationships. In this case, capitalism has managed to transform not only the ‘structure’ but also the ‘content’ of the relevant relationships alternating their nature and changing their role. The influence of capitalism on human relationships has been intensive mostly the last years. In this context, Langford (1999, 1) stated that ‘in modern Western societies, couple relationships almost always come into being through a more or less powerful experience of emotional ‘bonding’, infused with erotic attraction; Being part of such a couple is held to be fundamental to our happiness, well-being and sense of place in the world; Reproduction, the family, and to a great extent social life itself, are seen as ideally based upon and around the loving (heterosexual) couple; Thus, while ‘falling in love’ remains something of a mystery, it is generally understood and experienced as a beneficial and foundational life event’. It has to be noticed however that the interpretation of human feelings although presenting above as ‘standard’ and ‘expected’ in many occasions they tend to differentiate in accordance with the politi cal

Scholarship letter for Summer Energy School Essay

Scholarship letter for Summer Energy School - Essay Example I feel that I will do justice with the honour of being granted the scholarship since I shall be able to perform admirably well in the program. My confidence comes from the fat that I have already studied various aspects of the respective field with commitment and focus. Baku Summer Energy School will provide me opportunities to learn about environmental issues, laws, economic aspects etc that are related to the field and still have not been explored by me to a great extent. My present knowledge about the field comes from my Bachelor degree in the field of international relations and politics. I am currently pursuing my Masters education in the field of politics, security and integration. Numerous courses are predicted to help me in the anticipated program, some of them are; Peace, conflict and security Legal aspects of international relations The missing dimension Human rights in global politics Gender, justice and environment. A strong inclination towards the study of energy made me opt for energy related topics for my dissertations in Bachelor and Masters programs. I have also passed IELTS with a 7 score. Apart from my commitment to my academics, I have also attended Model United Nations Conferences for students in the UK, Georgia, Turkey and Azerbaijan, as well as ASAIF conference in Strasbourg. These conferences proved to be great learning experiences and have taught me the relevance of this field on an international level. I was able to acquire professional knowledge about the field and the latest developments that are taking place in the world. The interactive nature of the Baku Summer Energy School will give me another opportunity to interact and learn from the public and private sector leaders from around the world. I highly value such opportunities and experiences that are offered by colleges to train their students for their professional careers. I have even had the opportunity to work in the Ministry of Foreign Affairs in Azerbaijani Republic for two years as an interpreter and Press Service officer. I feel that my exposure to the professional line, as well as working experiences in the public sector will help me contribute valuable insights during the program. My peers shall be able to enhance their knowledge due to my professional exposure, just like I will be able to benefit from their achievements. My frequent travels to different countries with my parents have directed me towards another area of interest- learning about different cultures and origins. The passion for learning about different cultures and customs has derived me to learn three languages. I enjoy analyzing the differences among different nations of the world and their histories that direct them to follow their specific lifestyles. The nature of relations amongst different countries and nations has always attracted my attention and has provoked me to study deeply into the subject. I believe the global nature of the economy in the present world requires a comme ndable understanding of the field of international relations, especially in the energy sector. The field of energy of one country cannot be studied in isolation from the world; the global implications, laws and environmental impacts have to be discussed as well to present a logical perspective of the prevailing situation. I feel that the multi-faceted nature of my academic records will make me face the challenges and achieve objectives of this course in a commendable manner. I belong