Essay The Internet and The Increase of Online Predators

A change has occurred regarding the increase of online predators. The internet has been one of the most important technological advancements this century. The internet has allowed people from all over the world to communicate with family, friends, and strangers. But it has also caused major concern. With everyone communicating through online forums, social networks, and chat rooms, it is impossible to figure out who the people are talking to. With the internet, people are able to live multiple lives. With this advance in technology, there has been a major increase of online predators. Predators can create different identities, pick new names, lie about their age, and use another person’s picture as their own. By being well educated†¦show more content†¦Predators take advantage of children’s natural vulnerabilities such as attention, depression, and insecurities. Most internet related crimes often involve adult men who use the internet to meet and seduc e underage adolescents into sexual acts. Victims that meet face to face with their offenders are typically already expecting to engage in sexual activity. â€Å"In the N-JOV study, 73% of victims who had face-to-face sexual encounters with offenders did so more than once (Wolak 2008).† Child predators find ways to have the victims form a love or romance for them in order to stay with them. According to Internet Safety 101, at least 200 million girls and 100 million boys will be sexually abused before adulthood. Online predators tend to target girls more than boys. In the figure above, the graph explains the percentage of male online predators and the percentages of arrests in 2000 compared to 2006. From this graph, we can tell that most online predators are white males. Very few have history of violence, previous arrests, and substance abuse. There was a drastic decline over time of predators interested in child pornography. In 2000, 40% of the arrests possessed w ith child pornography. In 2006, there was a major decrease, down to 22% (Wolak). Even thoughShow MoreRelatedThe Dangers of Online Predators1426 Words   |  6 Pagesmajor increase of online predators. The internet has been one of the most important technological advancements in this century. The internet has allowed people from all over the world to communicate with family, friends, and strangers. But it has also caused major concern. With everyone communicating through online forums, social networks, and chat rooms, it is impossible to figure out who the people are talking to. With the internet, people are able to live multiple lives. Predators can createRead MoreVulnerability to Internet Predators 1580 Words   |  7 PagesVulnerability to Internet Predator The publicity about online predators that prey on naive and inexperienced young children using trickery and violence is largely inaccurate. Internet sex crimes involving adults and juveniles more often fit a model of statutory rape which is adult offenders who meet, develop relationships with, and openly seduce underage teenagers than a model of forcible sexual assault or pedophilic child molesting (Wolak et. al., 2008). However, prepubescent children are evenRead MoreThe Mainstreaming Of The Internet And Social Networking Sites1122 Words   |  5 PagesThe mainstreaming of the internet and social networking sites has facilitated bullying and seen the evolution of the cyberbully. NSW Department of Education and Communities (2011b), define bullying as â€Å"repeated verbal, physical, social or psychological behavior that is harmful and involves the misuse of power†¦ towards one or more persons†. However, bullying becomes cyberbullying when the perpetrator uses technology to execute the attack (Bryce and Fraser, 2013). Bullying is considered to be one ofRead MoreTechnology Is A Wonderful And Ever Advancing Science That1731 Words   |  7 Pagesin this day and time. Internet and other data usage is often a source of conflict for teens and their parents. This leaves the parents with a choice to determine what level of restriction and monitoring that they feel is necessary for their children. The internet and the numerous social media applications are a great way for teens to stay up to date, but it is becoming increasingly dangerous. Children as young as 8 years old now own smartphones and are logging onto the internet and social media accountsRead MoreShould Sex Offenders Be Committed Using Social Media Sites?1540 Words   |  7 Pagesdemonstrating chances of a sexual predator committing a sexual offense while using Facebook. The results from the survey will be compared to the literature research to understand if an average Facebook users participat ed in the survey have the potential to conduct acts similar to an online sexual predator. This is based on analysis from the ICAC (Internet Crimes Against Children) task force stating some sex offenders use the privacy and anonymity of the internet to prey on children and teenagersRead MoreSocial Networking Good or Bad?964 Words   |  4 PagesThrough the sudden rise in social networking, the question that has been called recently in concern is whether social media/networking is bad or good? The Bad: the increase in online predators over the last few years for which social networking sites can blame for, due to a more susceptible source for kids to get in contact with the predators. The Good: Social media sites have also created great marketing and advertising strategies for small and big business to expand at virtually no cost or a littleRead MoreThe Dangers of Social Media1290 Words   |  5 PagesSocial Media is dangerous. Predators uses websites like social network, sexting, online gaming and chat rooms to harass and can lead to many dangerous situations. Many students send inappropriate pictures, videos of themselves to their friends and they send it to other friends. Anonymous people can see these pictures and send hurtful messages to teenagers. It could harm teenagers because students in school begins to call names and bully them which increases students to commit suicide. SuicideRead MoreBenefits Of Internet Essay1115 Words   |  5 PagesIn today’s society, the Internet has become one of our daily needs as a form to communicate, to research information, to do business activities, and to socialize with others. The Internet can sometimes be harmful to humanity, but it all depends on how people use the source. The Internet can be accessed in many forms on different mobile devices such as smartphones and computers to help bring benefits, especially for children. Modern technology brings great benefits to children academically and personallyRead MoreAmericans’ Overdependence on the Internet Essay1538 Words   |  7 PagesAmericans’ Overdependence on the Internet Americans’ over-dependence on the internet is causing more harm than good. Technological advancement, coupled with our easy access to virtual life through computers, cell phones, iPods among others has introduced us into a new era of extreme livelihood and lifestyle; we have gradually expanded internet use to do most of our walking and thinking for us. This growing trend in internet obsession if left unchanged will forever affect our emotionalRead MoreThe Impact of Modern Social Networking Technologies on the Lives of Teenagers1194 Words   |  5 Pagesmethods can allow predators within teenagers’ homes without their parents knowledge, which was much more difficult with the limited forms of communication available to past generations. The increase in methods of social networking can be of great benefit to teenagers today. The internet brings the world to teenagers, they can chat to people anywhere in the world, they can find information on any topic which interests them. Teenagers today who are having problems can discuss them online in a less intimidating

The Internet, And Media Globalization Essay - 2172 Words

Chapters eight, nine, ten, and eleven of Media in Society: A Brief Introduction delve into the concepts of pop culture, representations in narratives, the evolution of the internet, and media globalization. First of all, chapter eight informs the reader about how the media contributes to influencing culture in today’s generation with entertainment and art. Chapter nine then discusses the various representations and stereotypes in narratives and how they influence the media. Then, chapter ten goes into detail on the power and impact of the internet and technology around the world today. The final chapter then deliberates on the topic of media globalization and describes how media in America has made a global impact. Beginning with chapter eight, this particular chapter goes into detail about how art and entertainment are two very distinct aspects of media in our society. For one thing, cultural bifurcation is the separation of culture into two distinct categories. (Campbell, Jensen, Gomery, Fabos Frechette, 2014, p.199). In other words, society must have an idea about entertainment and art so that they are able to understand how they both contribute to our society and pop culture. In addition, the internet has become a powerful tool in different fandoms for movies and television. Before the Internet, television writers worked in a vacuum, with a few reviews and occasional letters. (Campbell et al, 2014, p.211). In today s generation, social media personnel forShow MoreRelatedMedias Role in the Globalization Process645 Words   |  3 PagesEssay: The role of media in globalization process If we talk about the role of media in globalization process we should firstly say that what the media is. The media is media technologies that are intended to reach a large audience by mass communication. Today the media play a key role in enhancing globalization. And the media also play important role in facilitating culture exchange flows of information between countries. The media spreads through international news broadcasts, new technologiesRead MoreIs Technology A Force Behind Globalization?1161 Words   |  5 PagesGlobalization is a powerful method that assists countries to interact with each other. Countries can interact through traveling, trading imports and exports, technology, and mostly communication. In particular, media technology increases globalization, it helps interlink people and it causes change globally. Google, Iphones, and social networks are examples fast growing technological trends since floppy disks.  In fact, communication technology is uprising, from the iPhones to GPS satellites, to mediaRead MoreCulture Globalization and Its Impact on Recreation Culture1353 Words   |  6 Pagestwenty century until that day by globalization theory, its concept and future impacts . the scientists opinions had varied about globalization repercussions at rising countries including the Arab and Islamic countries . cultural globalization is one of globalization fields which correlated by cultural side , all life fields impacted by globalization , the sport field is one of fields which impact by social phenomenon what appear on societies , but globalization appearance and its effect on anyRead MoreMedia Convergence : From Mass For Networked Communication1508 Words   |  7 Pages Media convergence: From mass to networked communication Literature Review Media convergence refers to the services and activities emerged through the development of the Internet, where it has allowed for interlink between communication networks and media contents (ALRC, 2015). The establishment of ‘Internet’ has drastically changed the overall communication model in the society in the past 15 years. Where today the communication model has shifted from a mass communication into a networked communicationRead MoreWhy Is Medium Is The Massage Essay1528 Words   |  7 PagesWhy is Medium Message? Marshall McLuhan, a technological determinist, says in his book ‘Medium is the massage’ that the most widespread modern media influence how humans think, act and perceive the world around them. He states that the medium significantly influences the message that people will receive, and thus, the same message is perceived by the same individual in several ways if he receives them in a different way. The expression the medium is the message means that recipient receives messagesRead MoreThe Impact Of New Media On The Globalization Process?1081 Words   |  5 Pages2. To what extent has new media played a role in the globalization process? In this new century, people of all ages and backgrounds are using new media tools for a variety of reasons. New media is an interactive forms of communication via the Internet, including podcasts, RSS feeds, text messaging, blogs, social networks etc. It is possible for everyone that can access to the new media to use simple tools to create, modify and share content and share it with anyone in different parts of world, usingRead MoreGen 499 General Education Capstone Entire Course980 Words   |  4 PagesTopic and Plan GEN 499 Week 1 DQ 2 Social Media GEN 499 Week 2 DQ 1 Professional Resume and Cover Letter GEN 499 Week 2 Assignment Critiquing Internet Sources GEN 499 Week 3 DQ 1 Social Capital GEN 499 Week 3 DQ 2 Federal Policy GEN 499 Week 3 Assignment Annotated Bibliography GEN 499 Week 4 DQ 1 Call to Action GEN 499 Week 4 DQ 2 Final Research Paper Progress GEN 499 Week 4 Critical Thinking Quiz GEN 499 Week 5 DQ 1 Technology and Globalization GEN 499 Week 5 DQ 2 Reflecting on GeneralRead MoreGlobalization : The World And Created Unity Out Of Great Diversity Essay1542 Words   |  7 Pagescenturies, globalization has increasingly knitted 　　together the world and created unity out of great diversity. Coca Cola, Disney and McDonald’s symbolize the process, along with Sony, Shell Oil and IBM. They are products known and consumed from Ulan Bator to Little Rock - and also powerful companies that drive globalization forward, creating new laws, new business practices, new ways to eat and drink, new hopes and dreams. Optimists look forward to a global village, linked together by the Internet, andRead MoreThomas Friedman’S Introduction Started With A Brief History876 Words   |  4 Pagestechnology and globalization changed people’s lives and many people didn’t realize it. His first two paragraphs were difficult for me to understand because I was mainly visualizing the historic events. And I couldn’t see how he related globalization to the earth being round or flat. In Friedman’s globalization analyses, he was referring in a general aspect to the impact that the advancement of technology created. He used past events as observations to prove his point of view in globalization. The wayRead MoreThe Effects of Globalization in Social Media Essay1170 Words   |  5 Pages English 1001 November 18, 2012 Globalization by definition is the mixing of cultures, companies and nations. It is driven by international trade, investments, and most important to this generation, informational technology such as: computers, smart phones, the internet, and social media. Usually the word appears when referring to interactions between people of different cultures and nationalities. However with the increase of the use of social media, the need of interpersonal connections

Causes of the Fall of the Roman Empire Essay - 1421 Words

For a long period of time, Rome seemed like an unstoppable empire. It conquered the majority of the land surrounding it, including Greece, Turkey, Iraq, and many of its other neighboring countries. It seemed as though Rome would conquer the entire world, as it was the center of it, until it began to decline in 476 C.E. The very aspects that made it so successful were the ones that caused its collapse. Various political, religious, and economic reasons caused its downfall. The fact that the entire economy of Rome collapsed and money became worthless was a major reason for the empire’s collapse. In addition, the loss of a common religion and lack of efficient ruling in relation to its vast territory affected the empire. The Roman†¦show more content†¦They were the main economic boost of the empire, and were now lost. Unlike with political and religious reasons involved in the fall of the empire, regardless of what laws were changes and removed or what actions we re taken, nothing could reverse the effect of this terrible economy on the Roman Empire. (http://www.123helpme.com/view.asp?id=22703, Sterns page 108) At one time, all of Rome was united by a common religion. This religion, commonly referred to as the Roman religion, was derived from the religion in Greece. Members of this religion, which included the majority, if not all, of the Roman citizens, worshiped many different gods, including the creator or father god, Jupiter, the sun god, Apollo, the god of inspiring wars, Mars, and many others as well. The popularity of this religion began to decline when Christianity arose. It appealed to the majority of the people, particularly the lower class and slaves, who now had something to put their hope and faith in. This religion spread rapidly, and Roman emperors felt that because it was so influential it would become a possible threat. These leaders began persecuting Christians, but many Romans had already committed to this religion and refused to abandon it because they viewed it as the most important part of their life. This led to a lack of patriotism in Roman citizens who then rejected politics and became independent of the government. (http://www.123helpme.com/view.asp?id=22703,Show MoreRelatedThe Causes And Fall Of The Han And The Roman Empire1065 Words   |  5 PagesThroughout history, there were various empires which developed into great, powerful forces. These empires expanded their lands to new places but, these empires ultimately came to an end. Amongst these great empires, were the Han and the Roman empire. Both were great in power but, due to political, social, and economic causes, they came to an end. Although they do partake in the equal shares of corruption and problems with the military, they also had fair shares of differences, regarding their declinesRead MoreReasons For The Fall Of The Roman Empire1127 Words   |  5 PagesWhy the Roman Empire Fell The Roman Empire was the most influential and structured government in history.Although they were more advanced they could not avoid the pitfalls that all countries face.Throughout history and even now civilizations can be dependant on these basic needs such as just political leadership, keeping the middle class at bay,economy, and religious morals,but unfortunately the Roman Empire had difficulties maintaining these basic needs. Through my research I have found severalRead MoreEssay on The Fall of the Roman Empire1078 Words   |  5 PagesFall of the Roman Empire Name: Institution: â€Æ' Fall of the Roman Empire Introduction The Roman Empire faced many problems in the third century. Many of these problems came within the empire and other forces that were outside the empire. The only thing that seemed to aid in the holding of this great empire was drastic economic, political, and military reforms, which looked as essential elements that would prevent the collapse of the empire. Large groups of historians come to terms with the idea thatRead MoreThe Decline Of The Imperial Collapse Of Rome And Greece1725 Words   |  7 PagesDecline and fall of the Mediterranean and Chinese civilizations was a result of population decrease, weak government, a frail economy, and invasion. The causes of the imperial collapse in Rome and Greece(The Mediterranean region)with the causes of imperial collapse in the East Asia during the period 600 BCE toward 600 CE has had an remarkable achievements but those same achievements have caused them into decline. A combination of these causes sparked the slow decline of these once great empires.. . Read MoreThe Fall Of The Roman Empire1537 Words   |  7 PagesAncient Rome was an empire so dominant, wealthy and economically- stable which came to a dramatic fall in the period of 250AD- 500AD. Ancient Rome faced unexplained unfortunate events which crumbled the Great Empire from the affluent empire to a impoverished society. For centuries historians have timelessly theorised and analysed many debates and research in relation to the Fall of the Roman Empire. What really caused the predominate Roman Empire to fall? Did Rome fall naturally? Was disease, suchRead MoreThe Roman Empire: What Went Wrong?1253 Words   |  6 Pages300I The Roman Empire: What went wrong? Rome was founded as a small farming town in 753 BC. It grew to a vast empire that enveloped the whole Mediterranean Sea. It spanned from the western shores of what is now Portugal, to as far as the modern day Persian Gulf to the east. It remained as the world’s largest and most powerful empire in the ancient world for about 1100 years. But by 476 AD, the stress of war and the multiple sackings of Rome proved too much for the once mighty empire. There haveRead MoreFall of the Roman Empire758 Words   |  4 PagesTaylor Davino Professor Horsley HIS 126 3 March 2010 The fall of the Roman Empire Political, economic and social aspects were all involved in the fall of the Roman Empire. In 395 A.D., Rome was divided into two empires, with one capital in Rome and the other in Constantinople. During that time, the western Roman Empire was being invaded by barbarian tribes from the North. In 410, the Visigoth tribe succeeded in conquering the western capital in Rome. In 476, the western EmperorRead MoreThe Fall Of The Roman Empire846 Words   |  4 PagesTake Home Essay Final Fall 2014 A1. For an empire that lasted nearly 500 years, the fall of the Roman Empire was influenced by various different events. Four troubled ingredientes lead to the demise of the the greatest empire of all time; politics, money, social, and war. It is important to note that the fall of the Roman Empire does not mean that the romans lost everything, it is just a reference to the fall of the western roman empire. One of the causes of the fall of the west was that ofRead MoreThe Fall Of Rome s Collapse1199 Words   |  5 PagesEvan Reilly Professor Latham Western Civ 1 12 December 2015 The Fall of Rome For hundreds of years the empire of Rome and its citizens fought with neighboring territories and expanded their territory until they had created a vast empire which included much of modern day Europe, North Africa, and the Middle East. Although many historians and professors claim the fall of the Roman empire was because of excess and corruption, invasions by barbarian tribes, military overspending, economic problemsRead MoreThe Rise of the Papacy948 Words   |  4 Pagespaper will look into the primary reasons for the rise of the Roman papacy to power, and a few of the many things that aided the papacy in getting there. The fall of the Roman Empire is clearly a key factor in the rise of the papacy, so a look into the factors that caused the fall of the Roman Empire is essential. Secondly, a look into how the church positioned itself, to step into the vacuum of power left behind by the fall of the Roman Empire will prove to be needed. Lastly, there will be a brief look

Brands Equity Management In A Multichannel - Myassignmenthelp.Com

Question: Discuss about the Brands Equity Management In A Multichannel. Answer: Introduction Fresh Juice Pty. Ltd. based in Australia is a well-known manufacturer of fruit drinks and other carbonated drinks. One of the drinks was not much popular as the rest of their products. That product was orange juice as organization was trying to provide unique taste and flavour to its target audience but at that certain point of time, product was not able to fulfil the target audiences demands. After analysing the latest market trends, it was analysed that orange juice and its related products are much trending and popular in whole Australia. In terms of increasing the demand of the organizations old orange juice, organization adopted various strategies along with creative problem solving technique. Under this report, CPS steps will be discussed in relevance with the product so as to enhance its brand value. Further sustainable market offering, situational analysis, environmental analysis and the consumer analysis will be conducted with review to uplift the products market share along with increasing the revenues and profits for the organization. (Source: Boostjuice, 2018). The new/improved sustainable market offering Application of CPS (Source: Black, 2015) Problem Identification: The orange juice initially launched by the Fresh Juices Pty. Ltd. was not able to fulfil the consumers expectations in various terms such as it was not providing the real oranges flavour. Company was promoting the product by explaining that the drink contains fresh orange pulps which will make them feel the consumption of fresh oranges. While the actual results were not same as were shown in the promotional and advertisement campaigns (Australian Business Deans Council, 2012). Problem Delineation: The drink organization wants to produce was not produced actually and this was the major reason of its failure in the target market. As the product was an orange juice but it was not providing the pleasure of having orange juice to the audience. Apart from this, the ingredients of the orange juice were also not matching with the description of the item and this made the drink thick and bland (Lai, 1995). Information gathering: This principle of solving the problem faced by the particular product will require the selection of most appropriate technique amongst the available through customer feedback, reviews from industrialists, advice from experienced candidates within the organization, etc. (Maxwell, Sheate van der Vorst, 2006). Idea Generation: This principle explains the adaptation of the most appropriate medium for resolving the issues faced by the particular product. As the orange juice was facing bit issues with regards to its ingredients. Thus, the major resolution which could be implemented to improvise the taste of the drink and to uplift the market share of the product in the target market, organization would modify the technique to produce along with amendments will be made in the ingredients of the product (Kotler, et. al., 2015). Ideal Evaluation and Refinement: Under this segment, the idea selected in the above principle will be implemented and its suitability will be measured on the basis of organizations targets. This will help the organization to modify the approach on the basis of markets requirements as well as it will also help them to attain its desired goals and the objective (University of Technology Sydney, 2010). Sustainable market offering Nature: Orange juice is a part of fast moving consumer goods and the good is perishable in nature. Type: The product is a consumer good (Kumar Christodoulopoulou, 2014). Value Provided: The consumption of orange juice will provide energy, refreshment and pleasured experience. It will also help the consumers to maintain the water level in the body with a pleasant flavour (Wikipedia, 2017). Sustainability benefits: The product will be available at reasonable offering in order to increase the demand. Apart from this, the product will also provide various social and environmental benefits. The orange juice is made up of natural ingredients which do not have any negative impact over the consumers health and society. Further, the packaging of the product is also made up of the materials which are easily recyclable and biodegradable as well (Lefebvre, 2011). Existing brand perceptions: Fresh Juice Pty. Ltd. has a great brand value in Australia which helps them to promote the refurbished orange juice in the target market with the view to gain sustainable market offering (Armstrong, et. al., 2012). Situational analysis Environmental Analysis PESTE Analysis: Amendments in the political factors will not create much impact over the business performance. These factors are governmental rules, regulations, tax policies, etc. Economic factors such as tax implications, changes in the monetary policy of the country, etc. will impact over price of the finished goods but it could easily be resolved with the adaptation of the effective pricing strategies. The ingredients used in the refurbished drink are natural so they do not have any negative impact over the consumers health conditions. In terms of technological factors, Australian markets conditions are changing with the change in the global market and this is due to rapid innovations in the technological field. With the help of these innovations, organization could provide attractive packaging and along with this, manufacturing will be done on the basis of lean methodology in terms of decreasing the cost of production and to uplift the customer satisfaction. The last factor of m acro environmental analysis is environmental factor and with the manufacturing of orange juice, environmental conditions will not be affected as the raw materials used by the organization are environment friendly (Bowie, et. al., 2016). Competition: Major competitors for Fresh Juice Pty. Ltd. in Australian market are Coca-Cola and PepsiCo and these two companies have launched various drinks and natural favoured juices. These two companies have huge market share in the Australian market which could impact on the market share of the Fresh Juice Pty. Ltd. Thus, to attain the competitive advantage in the business environment. Suppliers and intermediaries: These are crucial part for every B2B type of organization. Fresh Juice Pty. Ltd. is a part of B2B type of organization and suppliers have the ability to decrease or increase the organizational efficiency. Thus, they should be treated in an effective manner along with the fulfilling their basic needs in terms of maintaining the relationship which will provide them positive results (Buil, De Chernatony Martnez, 2013). SWOT Analysis Strengths Unique strategies to produce carbonated drinks and fruit juices; Qualitative products; Effective marketing strategies. Weaknesses Failure of orange juice and other drinks in the target market; Lack of capital (Fleming Mixon, 2011). Opportunities To set up an effective market share; Gain competitive advantage. Threats Presence of existing brands such as Coca-Cola and PepsiCo in the target market; Promotional and advertisement strategies used by those companies. Market and Customer Analysis Consumer or business market: The major target audience for Fresh Juice Pty. Ltd. will be the teenagers, middle-aged adults, adults and children. These market segments generally prefer to consume carbonated and other types of drinks. As the refurbished drink by the organization does not contain any artificial flavours and colours, hence, organization could promote the same to its target segments audience. Along with this, it could also be approached to old-aged group of people as drink does not contain any harmful ingredients. This will help the organization to acquire the huge market share along with attainment of the organizational goals and the objectives (Freeman, 2010). Market Type: Potential Segment Name Potential Segment Profile Teenagers Age: 15 to 19 Income: $20,000 Young Adults Age: 20 to 34 Income: $45,000 Middle-Aged Adults Age: 35 to 60 Income: $45,000 Customer Need: Customer needs for carbonated drinks and fresh juices mainly arise in the summer season. In order to fulfil the consumers needs, organization is required to provide them the effective and efficient products with high quality which could easily satisfy the target audiences needs (Gordon, 2012). Market growth and market share: Market growth describes the increase in the organizations revenues, brand value and profitability. This could be with the effect of increase in the demand of the organizational products due to aggressive promotional strategies or it can also be the result of qualitative products delivered by the organization. The more effective will be promotional strategies of organization, the more organization will be able to spread awareness amongst the target audience. With the help of these techniques, organization will be able to set up its effective market share along with gaining the adequate competitive advantage (Hollensen, 2015). Influence on consumers: The re-launch of orange juice by the organization will proved to be a great factor through which organization could easily create positive impact over its target audience. Along with this, refurbished orange juice will help the consumers to maintain the water level in the body as well it is also essential in terms of enhancing the health conditions of the consumers (Keller, 2010). Conclusion From the aforesaid information, it can easily be concluded that Fresh Juices Pty. Ltd. has planned to re-launch their fail products in the target market. This fail product is an orange juice which was launched with the motive of enhancing the market share of the organization in the target market. But at that point of time, the product was not able to cope up with the market and consumers requirements and this becomes the major reason for the product failure. After a certain period of time, the company has planned to re-launch the product in the target market with the view to uplift the market share in the target market. In order to launch the existing product, critical problem solving principles, sustainable market offerings, situational analysis and the market customer analysis were also discussed under this report. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. 2012. Marketing: an introduction. Pearson Prentice-Hall. London. Australian Business Deans Council. 2012. Academic Standards for Marketing in the Australian Higher Education Sector. Prepared by the Marketing Learning Outcomes Working Party, sponsored by the Australian Business Deans Council Retrieved from https://www.marketinglearningoutcomes.com/uploads/8/4/3/8/8438345/academic_standards_for_marketing_v2.pdf. Bowie, D., Buttle, F., Brookes, M. and Mariussen, A. 2016.Hospitality marketing. Taylor Francis. Buil, I., De Chernatony, L., Martnez, E. 2013. Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research. 66(1). 115-122. Fleming, J. C., Mixon, T. D. 2011. U.S. Patent No. 8,078,478, Washington, DC: U.S. Patent and Trademark Office. Freeman, R. E. 2010. Strategic management: A stakeholder approach. Cambridge University Press. Gordon, R. 2012. Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal (AMJ). 20(2). 122-126. Hollensen, S. 2015. Marketing management: A relationship approach. Pearson Education. Keller, K. L. 2010. Brand equity management in a multichannel, multimedia retail environment. Journal of Interactive Marketing. 24(2). 58-70. Kotler, P., Keller, K. L., Manceau, D., Hmonnet-Goujot, A. 2015. Marketing management (Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Kumar, V. and Christodoulopoulou, A. 2014. Sustainability and branding: An integrated perspective.Industrial Marketing Management,43(1), pp.6-15. Lai, A. 1995. Consumer values, product benefits and customer value: A consumption behaviour approach. Advances in Consumer Research, 22, 318-388. https://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7772. Lefebvre, R. C. 2011. An integrative model for social marketing. Journal of Social Marketing, 1(1), 54-72. Maxwell, D., Sheate, W., van der Vorst, R. 2006. Functional and system aspects of the sustainable product and service development approach for industry. Journal of Cleaner Production, 14, 1466-1479. University of Technology Sydney. 2010. Student assessment at UTS from https://www.iml.uts.edu.au/learnteach/groupwork/. Wikipedia. 2017. Wiki, retrieved 2nd January 2018 from https://en.wikipedia.org/wiki/Wiki.